Monday 19 January, 2009Finally, a blind for butt cleavage

Try to say that three times, fast. It's taken three years for underwear legend Jockey (synonymous with "tightie whities") to develop an innovative undergarment designed to prevent the unsightly and embarrassing display of manly cheeks, but they've done it!

Made of cotton and spandex, the underpants are bias-cit, twisted, and seamed so that they can mimic the movement of the wearer's skin and—stay with us—prevent the bottom from bulging into view.

Six thousand men put their behinds on the line, to be scanned and measured, so that Jockey could work out the dynamic details of this miracle, dubbed 3D Innovations.

So now, at last, a spokeswoman for the company said, "The builder's bum, an unsightly glimpse of a behind that no one ever needs see, is officially going to be a thing of the past."

All for only about £10 a pair.